FORMÄ
REFORMER OTTOMAN
IKEA
FORMÄ is a smart, space-saving Pilates reformer that folds into a comfy ottoman when not in use. With hidden storage, fold-out parts, and a removable top, it's fitness and furniture in one — perfect for small homes and big goals.
Render — folded ottoman
Cream-tufted ottoman, three-quarter view on white.
Pain Points
Cost & Accessibility
Pilates and reformers are expensive compared to traditional gym memberships or home workouts.
Size & Storage Issues
Home reformers take up space, and simplified models can be uncomfortable.
Ease of use
Budget reformers offer limited adjustability.
Solutions
Cost & Accessibility
Designed with affordable materials to reduce costs while offering core reformer functionality at an IKEA price point.
Size & Storage Issues
The reformer folds seamlessly into an ottoman making it compact and functional for small living spaces.
Ease of use
Include adjustability for user customization.
Photo of Emma
EMMA
Wellness Enthusiast
Demographics
- Los Angeles, CA, USA
- 24 years old
- single
- small studio apartment
Goals
- Stay consistent with Pilates without spending a fortune on memberships.
- Maintain a stylish, minimalistic home while incorporating fitness into daily life.
About
- Leads an active lifestyle but struggles to fit in regular exercise into her schedule.
- Lives in a compact space, she prioritizes stylish, multi-functional furniture that doesn't clutter her home.
Frustrations
- Pilates classes are too expensive
- Home fitness equipments are bulky and clashes with her interior style.
- Limited apartment space makes it hard to store large workout gear.
